Integrated Marketing

Branding

Content Strategy

Social Media

Web Design

CRM

Search Engine Marketing (SEM)

Paid Ads (PPC)

Organic Search (SEO)

Account &

Project Management

Data Analytics &

KPI Reporting

Technology & Automation

Graphic Design

Event Planning

Sales & Client Relations

Hubspot Academy

Digital Marketing, Inbound Marketing, Social Media Marketing,

SEO & Email Marketing Certifications

Google Skillshop

Google Ads: Search, Display, Creative & Measurement Certifications

Google Analytics 4 & Universal Analytics Individual Qualification

Meta Blueprint

Meta Certified Digital Marketing Associate Courses

Other

SEMRush, AMA (in progress)

Business &

Marketing

Zoho One/CRM, Meta Business Suite/Manager, Google Ads & Analytics, Hubspot, Honeybook, Salesforce, Marketo, Dubsado, Constant Contact, HighLevel, Zapier, Moz, Ahrefs, SEMRush, Tableau

Web

Squarespace, Wix, Wordpress Elementor, Shopify, Showit, Duda, Webflow, GoDaddy, Bluehost, Hostgator, Google Search Console

Design & Content

Canva Pro, Adobe Express, VistaCreate, CapCut, InShot, iMovie, Adobe Creative Suite, Snapseed, Figma

General

Google Workspace, Asana, Wrike, Monday, Clickup, Mailchimp, Planoly, Later, Hootsuite, Trello, Notion, ChatGPT (Open AI)

Hospitality

Health & Wellness

Home & Living

Restaurant & Catering

Real Estate

Digital Agency

Weddings & Event Planning

Resell & Overstock

Fashion

Mobile Application

Tech Startup

As the former marketing coordinator for Pelazzio, I was in charge of all integrated marketing and business development efforts: front-end CRM development, branding, social media, PPC, SEO, web design, service expansion, technology & automation, event marketing and client relations.

I took full ownership of setting up, configuring, and utilizing applications within the Zoho One Suite: Zoho CRM, Bookings, Social, Projects, Campaigns, Sign, Forms, Marketing, and SalesIQ.

My comprehensive marketing strategy and collective efforts led to consistent improvements in organic social metrics (followers, impressions, likes, engagement), paid advertising KPI's (interaction rate, average CPC, conversion rate) and open house attendance, which contributed to leads, sales, and revenue hitting target or surpassing expectations nearly every month.

Beyond the optimization of existing marketing channels and efforts, I also proposed and integrated a rebranding initiative with new designs, mockups, and strategies, based on the idea of making dream weddings affordable and stress-free for the everyday bride. Pelazzio takes the wedding stress off of you and your wallet.

Wanting to stand out from the typical and overdone, I incorporated sleek, elegant designs with graphic floral elements and on-trend accent colors to evoke a sense of attainable luxury. This initiative also included a new website proposal, where we explored the possibility of moving to different web builders such as Wix, Squarespace, Zoho Sites, or Showit, versus keeping the older Wordpress website.

I am currently part of a local digital agency, Bayou Buzz, that specializes in social media management for a wide roster of clients in the restaurant, hospitality, and entertainment industry.

Some of the clients I manage, strategize, and create content for are Charcuterie Houston, Aga's, and Yumcha. Upon taking over their social media efforts, partners and clients reported an immediate increase in engagement and followers as well as increase in sales and efficiency. Beyond supporting social media, content creation and influencer outreach efforts, I help optimize existing processes, foster business development, and spearhead service expansion opportunities with my knowledge and experience in marketing automation, tech, and web design.

Currently, my main project with them is building a spankin' new website - everything from design to copy! Launching soon.

Niantic Labs, the parent company behind Pokemon Go, builds real world, augmented reality games and apps that encourage people to explore the world. I am helping market their new app start up called Truffel, a shared AR map where users and their friends pin the places that they visit and love, leveling up the more they explore.

I provide expert consulting services in integrated marketing, social media, influencer outreach, and competitive research, while also delivering creative go-to-market and launch strategies. Additionally, for the Truffel x UT Austin campaign, I redesigned and manipulated brand assets, elements, and graphics using limited resources and little source material to create visually stunning and effective marketing materials - with no Adobe Suite and just a pdf file of existing brand designs.

I helped open a massage therapy center in College Station and was there from its conception to its grand opening - from market research, location scouting, tax filing and business registration, to branding and marketing efforts, operations and tech configurations.

In addition to being in charge of operational set up and traditional marketing efforts that contributed to sales and revenue exceeding target and surpassing expectations, I created a cohesive brand design with elements and assets that can be used across various marketing media and print materials. Tying in the owner's philosophical fundamentals. I incorporated traditional Chinese-inspired designs with natural elements and calming accent colors to evoke a sense of tranquility and relaxation.

I provided digital consulting, marketing strategy, web and brand design for Our Home Realty, an Austin-based brokerage.

Our Home Realty primarily provides apartment locating services for young professionals in the Austin metro market. We explored various potential directions before finalizing on a clean, simple design with classic graphic elements and a dark navy accent color to evoke a sense of corporate professionalism. This cohesive brand design with adjustable elements and assets can be used across various marketing media and print materials. Wordpress was chosen for the website build for its real estate MLS integrations and the potential to utilize more advanced capabilities in the future.